I came across an interesting article written in 2006 that is more relevant today than ever. Published by Veer Marketing on their Sport Aviation Marketing website, it discusses marketing strategies for general aviation and more specifically how to grow the pilot population.

The author refers to one of the most popular business book available: Blue Ocean Strategy written by W. Chan Kim and Renee Mauborgne. According to the authors, “red oceans” are crowded with competitors while “blue oceans” represent untapped market space with the opportunity for highly profitable growth.