I came across an interesting article written in 2006 that is more relevant today than ever. Published by Veer Marketing on their Sport Aviation Marketing website, it discusses marketing strategies for general aviation and more specifically how to grow the pilot population.

The author refers to one of the most popular business book available: Blue Ocean Strategy written by W. Chan Kim and Renee Mauborgne. According to the authors, “red oceans” are crowded with competitors while “blue oceans” represent untapped market space with the opportunity for highly profitable growth.

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If you could not make it to the Women Pilots celebrations at the Museum of Air and Space at the Le Bourget Airport in Paris, France, the recap video has been published. To view it, please click here.

I can't believe that I had to update the history section of this website so soon. Ms. Elinor Smith died last Friday.

In 1918, at the age of six, Elinor Smith (1911 - 2010) took her first plane ride in a Farman pusher that took off from a potato patch near Hicksville on her native Long Island. She immediately fell in love with flying, and took numerous rides that summer with the same French pilot, Louis Gaubert.

"Sharing our passion of flight with other women is a great joy!" says Joan, the event organizer at the Panama City Airport in Florida and winner of the awards for most women introduced to aviation by a women on March 8 and most women introduced to aviation by a women during Women Pilots' Week. She continued: "We had an awesome time, weather was great. We at KPFN accept the new challenge to introduce 2010 women to aviation in 2010. What a great idea! The opportunities for us to take women, young and old, on a flying adventure has not stopped with March 6-12 week's ending.

I just read of the 2010 Challenge.
Yea, that is so exciting and I think I will be adding quite a few numbers. Ill have to read over the rules again of course but I'm pretty jazzed about the process.This would be a great clearing house for aviation scholarship too, at least links to other clearing houses.
Let the Games begin!

Many women pilots registered to participate could not take off due to local wintry weather and expressed regrets to not have been able to introduce women to aviation during the event. The event organizer herself, who had planned to fly in Paris, France, Los Angeles, USA, and Vancouver, Canada as part of the celebration, was unable to conduct the Vancouver flight leaving two ladies and a girl disappointed.

On March 8 and throughout the week of March 6 to March 12, 2010, to celebrate the Centennial of Licensed Women Pilots, women pilots from 8 countries on 3 continents introduced a record number of girls and women, age 2 to 70, to the joys of flying. They conducted the flights in balloons, gliders, ultralights, airplanes and helicopters.

On March 10, the surviving members of the Women Airforce Service Pilots, or WASP were awarded the Congressional Gold Medal on Capitol Hill, Washington D.C., USA.

Jackie Cochran (1906 – 1980), the pilot who still holds more distance and speed records than any pilot living or dead, male or female, spearheaded the formation of a group of over 1,000 women pilots. The women flew more than 60 million miles in 78 types of aircraft under the supervision of the U.S. Air Force.

As I stand grounded by the weather in Vancouver on this last day of the record week, I reflect back on the flights that I was able to take in Paris and in Los Angeles. I can still hear my ladies passengers in Los Angeles yesterday express their wonder over the headsets. "Oh, it is so pretty!". What a frill for me to have the skills to add this new dimension to their lives.

And I am not alone. As I read the first reports and watch the first photos you sent, I can see the big smiles on every faces, passengers and pilots. The